The book draws on authentic texts and real companies to present the most up-to-date and comprehensive language and terminology. WIth answers.
Professional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.
• Presents and explains vocabulary items in context on the left-hand pages with a range of practice activities on the right-hand pages.
• Features 'Over to you' activities which enable learners to apply the language they have learnt to their own studies and working lives.
• Includes a comprehensive, learner-friendly answer key and index.