This student's Book with Audio CD is for intermediate to upper-intermediate level (B1-B2) learners of English who need to use English in a marketing environment. The course can be used in the classroom or for self-study.
Endorsed by the Chartered Institute of Marketing (CIM), this short course (40-60 hours) uses practical tasks and realistic scenarios to develop the specialist language and communication skills needed for a career in marketing. Covering a range of marketing-related topics including marketing plans, market research, branding and digital marketing, the ten standalone units enable students to concentrate on the areas that are most relevant to them. As well as teaching specialist language, the course also develops job-specific skills such as carrying out marketing audits using SWOT, PESTEL and Five Forces analyses, planning the marketing mix, preparing marketing campaigns, organising events and exhibitions and developing digital marketing strategies. The use of authentic contexts in the book further helps prepare learners for real working life. The course requires no specialist knowledge on the part of the teacher and comprehensive teacher's notes are available online.
in collaboration with The Chartered Institute if Marketing
Nick Robinson taught English in Spain, specialising in English for Specific Purposes (ESP) and Business English. He then worked for Cambridge University Press as a Marketing Executive and as an Editor on the ESP list. Before becoming involved in English language teaching, he worked in advertising for a major London newspaper and an international property magazine. In 2007, he moved to York to become a freelance author, editor and trainer. Nick is the author of the Infotech 4th Edition Online Workbook and the English Vocabulary in Use Elementary CD-ROM 2nd Edition. He is the co-author of the face2face Advanced Teacher's Book ; the English Unlimited Elementary, Pre-intermediate and Intermediate Self-study Packs; and Let's Talk Online, an online speaking and listening course. Since November 2009 he has been a Brand Manager at Cambridge University Press.